1. Microsoft: #MakeWhatsNext – “Change the Odds” https://www.youtube.com/watch?v=y5soEtBwH0Y

Playable ads are digital advertisements designed for enjoyable user-interaction. They can be found on mobile, tablet, and desktop, and come in various forms - from simple interactive banner ads to fully playable mini-games. They are hot topic in the advertising industry, benefitting brand and user alike.

Paying a flat-fee for a library of content is the new normal. The popularity of TV and movie streaming services has exceeded everyone’s expectations. Netflix has transformed from a hardcopy film-rental service into one of the most used media services in the world. They now produce some of the most popular shows ever made. No game-streaming platform has yet achieved the same level of popularity, even though gaming is normally at the forefront of media technology.