Influencer marketing may seem like the latest marketing trend, but it has been around in the form of celebrity-endorsements for some time. The social media revolution has breathed new life into it and opened countless new doors - bringing rise to much more sophisticated approaches. It comes in many forms, but the basic concept is finding respected internet personalities to peer review products/services and share their findings with their followers.
The way people choose games to buy, has changed in recent years. The recommendations of trusted influencers are considered more credible than traditional reviews in gaming magazines. For marketers, this often proves to be a very successful new way to showcase games. But video games are far from homogenous in nature; colourful, kid-friendly mobile games are a world away from hardcore first-person shooters.
The German economy and the German gaming market are both the biggest in Europe. It’s a thriving, dynamic marketplace, beneficial to both start-up indie studios and well-established game publishers. Whether you are considering trying promotion there for the first time or conquering it completely, the benefits are multifold.