Introduction

Launched in 2016 by our sister company Aeria Games, Ironsight is an online F2P, first-person, multiplayer shooter.

DIGITAL MARKETINGINFLUENCER MARKETING

Objectives

  • Significantly increase the player base
  • Stand-out in the F2P hardcore gaming market
  • To achieve strong growth in a Fortnite-dominated market

The Approach

Create promotional videos that combine full gameplay and special tips.

The Method

  • Focus on relevant geos : US, UK, DACH & FR
  • Chosen platforms: YouTube & Twitch
  • 16 influencers involved
  • >2M views and 200k clicks generated
  • 400% more players in just 4 months
  • Snowball effect among big FPS gamers

The Triple-Geo Campaign

(videos in 4 months on YouTube and Twitch)

DACH

11 videos

3M Subs

800K views

US/UK

13 videos, 2 streams

14M Subs

1.8M views

FR

5 videos

3.9M Subs

900K views

The Results

3,5M+

Video views

Youtube

18.937

Comments

Youtube

94%

Likes

Youtube

7%

CTR

Youtube

24%

Engagement rate

Youtube

We combine Experience and Whatever. Are you looking for to working with the best marketing agency for games? Let’s work together.

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