Introduction

PUBG Global Invitational 2018 is the 1st major international tournament organized by PUBG Corporation: 20 teams, $2,000,000 USD prize pool, four days in the Mercedes-Benz Arena in Berlin.

DIGITAL MARKETINGOUTDOOR ADVERTISING

Objectives

  • Increase the awareness of the tournament. Attract fans to visit the tournament in Berlin.
  • Drive the ticket sale to fill the venue of the Mercedes Benz arena.

The Campaign

  • Strategical Planning
  • Billboard Advertising
  • DOOH
  • Online Branding
  • Performance Marketing on social media channels (Facebook, Instagram, Twitch, YouTube)
  • Editorial Content on Gaming Websites
  • Google Search and Display
  • Optimization and Reporting
  • Asset Creation support

The Results

86M+

Impressions

Online

50M+

Offline contacts

DOOH

1.700

Placements

DOOH

23K+

NB of tickets sold

Youtube

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